by Michael J. Shapiro | November 01, 2013
Curt Apanovich, the creative director of Tempe, Ariz.-based AV Concepts, provides a helpful guide for creating an immersive environment at an event. Planners should keep the following in mind when collaborating with a technology provider to develop a memorable experience.

Outline the project
• What do you want to accomplish? Design and execution of a show always begin with your goals.
• Remember that a truly immersive space surrounds the audience with visuals and sounds, and provides opportunities to interact with the environment.
• Survey the architecture of the event space. Instead of trying to disguise features, plan to incorporate the natural features into the show to enhance the experience.
• Ensure the audience sees only what you want it to see. Use the scenery to effectively mask your backstage area to make for an uninterrupted immersive experience.

Design the experience
• Bring your creative ideas to the technology provider, no matter how far-reaching they seem.
• Be cognizant of how many people will be experiencing your space at one time, and ensure that the experience will be incredible for everyone by leaving ample room to comfortably see the highlights.

Heed technical details
• Audio and visual hiccups can be a huge distraction. Give yourself ample time to test these elements and test them again.
• Value your rehearsals and do a cue-to-cue with talent, audio and lighting to pinpoint and eliminate any potential flaws. Control your immersive environment as much as possible by working through any kinks well in advance of the event date.
• Don't use technology for technology's sake. Creating an immersive space hinges upon using the right technology to leave a lasting impression on your audience without losing sight of the intended message and goals of the event. Technology should never overpower the message; it should only enhance the experience.