by Jonathan Vatner | July 01, 2018

The delight and inspiration that a beautiful event evokes can linger for days, months, even a lifetime. But in an age when most event-goers have seen it all, whether in person or on the Internet, impressing them demands more innovation and attention to detail. So how do the pros do it? They know what elements enhance a space and what detracts, the rules to break and others to uphold, details to splurge on vs. easy savings that will go unnoticed.

Following are seven rules the nation's top event designers and caterers follow to create magical experiences that thrill even the most jaded guests.

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