Atlantic City's Revel Changes Focus, Name
Revel, the $2.4 billion Atlantic City resort that debuted last summer, has changed its name and launched a new marketing strategy to lure gamblers. Among the changes to the property, which just emerged from Chapter 11 bankruptcy protection, is its new name, Revel Casino Hotel. Other enhancements aimed at luring gamblers are the addition of a moderately priced restaurant, smoking areas in the previously nonsmoking casino, and a new high-limit slots area. The resort opened in 2012 and features 1,800 guest rooms, 160,000 square feet of indoor meeting space and 90,000 square feet of outdoor space. The property opted to stress the resort's entertainment and resort features over gaming when it debuted, but has changed its strategy in light of the fact that, compared with Atlantic City's 11 other gaming resorts, it has ranked near the bottom in casino earnings.