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by Michael J. Shapiro | October 12, 2011

 Caesars Entertainment will consolidate all U.S. meetings business into a single department under one leadership team, the company announced yesterday. The reorganization, affecting 38 properties across the country, is patterned after the Las Vegas Meetings by Caesars program, which has handled meetings business for the company’s eight Las Vegas hotels. The new structure essentially expands that, extending the Meeting Diamond and Alternative Venue programs to all Caesars properties in the U.S., and it allows planners to mix and match hotels and venues within a destination with a single contact, contract and minimum. Caesars sales representatives will be located in metro areas close to customers and can serve as primary points of contact for booking meetings anywhere in the portfolio. “This is really about making the process as simple and convenient as possible for our customers,” said senior vice president Michael Massari in a statement. “We are confident these changes — particularly the unification of our sales and services teams across our properties — will lead to increased satisfaction and success for our customers.” Caesars meeting information can now be found at caesarsmeetings.com.