Rock Gaming, which owns and operates gaming facilities in Ohio and Detroit, has changed its name to Jack Entertainment and will rebrand its venues accordingly. Those properties include the Horseshoe Cincinnati; Horseshoe Cleveland; ThistleDown Racino in North Randall, Ohio, on the outskirts of Cleveland; and the Greektown Casino and Hotel in Detroit.
Rock Gaming acquired the balance of outstanding shares in the properties last year, giving it 100 percent ownership. As for the new name, Jack refers not to any particular person but to an attitude, according to chief marketing officer Darlene Monzo. "Jack is the voice of adventure," she said. "It is that rare friend who entices you to step outside of your comfort zone, forget your fears, have fun and live in the moment, for the moment."
Jack ThistleDown Racino will debut its new branding on March 9, followed by Jack Cleveland Casino in early May, Jack Cincinnati Casino in early June and Jack Detroit Casino-Hotel Greektown later this year. The transition and rebranding will be complete by the end of 2016. A new loyalty program, ClubJack, will launch at each property as it debuts the new name.