by Sarah J.F. Braley | October 16, 2013
The Green Meeting Industry Council has launched an awareness campaign called Ask For It! to get more people in the events industry to adopt the APEX/ASTM green meetings standards The nine standards cover destination, venue, accommodations, food and beverage, transportation, A/V, the exhibit hall, marketing communications, and the on-site office. Ask For It! is targeted to meeting planners, encouraging them to ask suppliers to follow sustainable practices. "Planners have the power and the ability to implement change and push the industry along. The GMIC mission has always been to work to transform the event industry towards a more sustainable way of operating and a more responsible practice of managing and executing events. The Ask For It campaign is one more step in fulfilling that mission," said Lindsay Arell, sustainable programs manager at the Colorado Convention Center and a GMIC Board Member, who was a driving force behind the campaign. Learn more about the APEX/ASTM standards here.