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by Lisa A. Grimaldi | March 15, 2012

Today, a host of convention bureaus, destination marketing organizations, venues and agencies from the five Scandinavian member countries of the International Congress and Convention Association — Denmark, Finland, Iceland, Norway and Sweden — have signed an accord to create the world's first sustainable meetings region. The document outlines 10 specific actions that all signatories agree to commit to; its purpose is to advance sustainable development within the meetings and events industry. The accord was signed at the annual meeting of the ICCA Scandinavian Chapter in Tampere, Finland. Over the next six months, the chapter will expand the number of signatories by reaching out to business leaders across the five countries. They will encourage others to join their commitment to measure and improve environmental impacts and to further develop the holistic approach to sustainable business for which Scandinavia is recognized.