Accor Is Now AccorHotels and Launches Online Booking Platform
French hotel company Accor, whose brands include Pullman, Novotel and Mercure, is changing its name to AccorHotels and will spend US$25 million to allow select independent hotels to sell their rooms on its site at commission fees lower than that of online travel agencies. Accor said the goal of the new service, which will be launched this July, is to triple Accor's online offerings to 10,000 hotels in 300 cities by 2018. In addition, the company is launching a new mobile booking app, which it plans to update every three weeks, that will unite all of its brands and the independent hotels on one platform. "The transformation of our distribution platform into an open marketplace is a major step for the group and reflects a new approach," said Sébastien Bazin, AccorHotels' CEO.