Americas RevPAR Up 8.5 Percent in July
Hotels in the Americas reported a year-over-year increase of 8.5 percent in revenue per available room for July, according to STR and STR Global, as well as a 3.6 percent lift in occupancy and a 4.8 increase bump in average daily rate. Soccer's FIFA World Cup was a major factor: Brazil's Rio de Janeiro, one of the host cities, led the way in all metrics. Rio's occupancy climbed by a robust 18.4 percent (to 80.2 percent), and average daily rate soared by 70.1 percent, to US$325.65. Revenue per available room grew by 101.4 percent, to US$261.24. Sao Paulo, Brazil, also a host city, followed Rio with a 30.3 percent gain in average daily rate (to US$169.32) and a 31.3 percent RevPAR increase (to US$106.38).