Athens Leads August Hotel Occupancy, RevPAR Increases in Europe
August hotel occupancy rose throughout much of Europe compared with last August, while the average daily rate actually fell in many areas, according to statistics released by STR Global. Southern Europe is the only region that has posted positive rate growth this year, thus far. Athens, Greece, reported the highest increases in both occupancy (up 21.8 percent) and revenue per available room (up 29.1 percent). The average daily rate did increase by double digits in four European markets: Copenhagen, Denmark (up 15.8 percent); Vilnius, Lithuania (up 14.1 percent); Tallinn, Estonia (up 14 percent); and Amsterdam, Netherlands (up 11.1 percent). London, meanwhile, saw drops of 23.1 percent in average daily rate and 18.9 percent in RevPAR, due to comparisons with last year's Olympics period.