by Sarah J.F. Braley | January 04, 2017
The 220-acre, 70-room Travaasa Austin (Texas) Resort has been acquired by the Miraval Group, wellness-hospitality specialists, who will redevelop and expand the Hill Country property.
Steven A. Rudnitsky, president and CEO of the Miraval Group, said the project will "build on the momentum of the company's nationwide growth plan" following the opening in 2016 of the Miraval Life in Balance Spa at Monarch Beach Resort in Dana Point, Calif., and a plan to redevelop the Cranwell resort in Lenox, Mass. "We selected Travaasa Austin for a host of reasons, including its hilltop location that provides extraordinary views of Lake Travis and a sense of place," Rudnitsky added. "The campus is surrounded by protected lands, providing privacy and protection from distractions of the outside world -- key attributes of the Miraval experience. In addition, the existing staff is a good fit for the Miraval culture."
The transformation and renaming of the property will be completed in January 2019; in the meantime, the resort will continue under the Travaasa name. The project will expand the property from 70 to 120 guest rooms, and total meeting space will be 15,864 square feet (6,864 square feet indoors and 9,000 square feet outdoors). The spa will grow from 10,893 square feet to 21,011 square feet, 19 treatment rooms will be added for total of 30, and the existing pool will be converted into a spa pool. The programming at the spa will offer top Miraval wellness and mindfulness options, with new offerings that incorporate the Hill Country culture and attributes.
As for other amenities, the existing three-meal restaurant and dining terrace will be expanded by 825 square feet, adding an option for private dining; new choices will include a pool café, a coffee bar, a cocktail bar, a mobile demonstration kitchen, and a grab-and-go marketplace and juice bar.
Also in the plans are mindfulness and well-being buildings, an activity hub, a fitness center, a welcome center, a resort pool and an outdoor amphitheater. The property's existing stables will be used to create a Miraval equine experience.