by Michael J. Shapiro | June 16, 2017

The Boutique Lodging & Lifestyle Association is developing StayBoutique, an online portal that will provide a comprehensive list and direct-booking opportunities for boutique and lifestyle hotels worldwide. The platform, which will launch in the fall, was announced by Frances Kiradjian, the organization's founder and CEO, at the recent Boutique Hotel Investment Conference. 

The site, which currently is under development at, is part of the BLLA's direct-booking initiative. Interested parties will be able to book directly with the properties by clicking through the StayBoutique site. That functionality enhancement for BLLA members will be offered to them at no charge. 

Currently, the StayBoutique site offers a geographic search bar as well as featured member properties on the landing page. Clicking through to a member hotel provides a hotel description and contact information, map, photos and a field for reviews. At the moment, a "Book Now" button brings the prospective guest to the hotel's website.