by Michael J. Shapiro | October 23, 2013
A number of Brazilian government agencies will monitor lodging prices, transportation fares and service quality in the 12 Brazilian cities hosting games in the 2014 FIFA World Cup, the government announced Friday. "It is not the government's role to fix prices," said Flavio Dino, president of EMBRATUR, the Brazilian tourism board, in a conference call Tuesday. "But there are laws we can use to ensure the pricing isn't abused." The tourism board will be working together with the civil aviation authority, the health department, and the ministries of sports and justice, among other entities, to monitor pricing in response to reports that some hotels already were charging inflated rates. "The concerns are real," noted Dino, who said EMBRATUR is working with hotel companies and airlines. "An increase in prices is normal with high growth in demand, but we need to establish reasonable parameters," he added. The World Cup runs June 12 to July 13, 2014.