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by Loren G. Edelstein | October 20, 2011

Caesars Entertainment Corp. is in the process of reorganizing its group sales efforts nationwide into a single department under one leadership team. The new structure affects 38 Caesars Entertainment properties across the United States, and will extend benefits originally introduced under the Las Vegas Meetings by Caesars Entertainment brand (formerly Harrah's). Salespeople will be located in key markets throughout the country in order to establish closer relationships with their customers and serve as the primary points of contact for booking any and all properties in the portfolio, explained Michael Massari, senior vice president, Caesars Entertainment. Group sales contacts will be on-site at the property level, as well. Among the advantages of this effort, meeting professionals will be able to work with various properties and venues in a destination with a single contact and one contract. Additionally, the Total Rewards Meetings & Events program allows meeting and event planners to earn reward credits for meetings held at any Caesars Entertainment property; the credits can be redeemed for future programs or for individual rewards. "This is really about making the process as simple and convenient as possible for our customers," said Massari. "We are confident these changes -- particularly the unification of our sales and services teams across our properties -- will lead to increased satisfaction and success for our customers."