by Michael J. Shapiro | May 04, 2011

 Caesars Entertainment launched the Total Rewards Meetings & Events loyalty program on Monday, expanding its gaming rewards program to include meetings and events business. Credits for Total Rewards can be earned for every dollar paid by the master account -- at a rate of one base credit for every dollar -- with no limit on the number of credits that can be earned. Tier credits can be earned at the rate of one tier credit for every $5 paid. The credits may be redeemed for the same goods and services offered for all Total Rewards members, including room stays, spa treatments, dining, merchandise from the program catalog and future meetings and events at Caesars properties. For more details and an interview with Caesars vice president Michael Massari, see last week's Hotel Insider.