The 601-room Cancún Palace was reflagged as the Hard Rock Cancún Wednesday, marking the local debut of the brand. The all-inclusive luxury property touts the brand's signature Rock Spa and Rock Star Suites, and will regularly host live concerts and celebrity events. Every guest room offers private balconies with ocean views. Five restaurants are on-site, including a new Brazilian steakhouse, as well as five bars and lounges. The meeting facilities feature a 16,408-square-foot convention center.