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by Michael J. Shapiro | January 25, 2012

Hospitality companies Carlson and the Rezidor Hotel Group, which have been management partners for nearly 20 years on a portfolio of European hotels, have combined into the Carlson Rezidor Hotel Group. The legal status and ownership structure of the two companies does not change, but the new group will align the global management of its brands, development, purchasing opportunities and human resource development. All marketing and commercial business will be under the name of Carlson Rezidor. "Carlson and Rezidor have a long, common history and have grown together over the past 17 years," said Hubert Joly, Carlson president and CEO, in a statement. "Going to market as one is a next and natural step. We are leveraging the strengths of two great companies to create value for all our stakeholders." Joly and Rezidor president and CEO Kurt Ritter will co-chair a global steering committee that will look for opportunities to create value and develop the new group. The group's website, carlsonrezidor.com, will launch on Feb. 1.