Chinese Hotel Company Unveils New Luxury Brand
Wanda Hotels & Resorts, a Chinese hotel company, has unveiled its newest luxury brand, Wanda Vista, which will be located in key international cities. The brand, whose design has a marked Chinese influence, will focus on three core values - personality, finesse and bliss - and will offer 21 signature services, including a customized Vista bed.
The first markets the company has targeted for Wanda Vista properties by 2018 are Chicago; Los Angeles; London; Madrid, Spain; and Australia's Gold Coast. The company said it plans to increase its portfolio worldwide to 160 by the year-end 2020. There currently are 10 Wanda hotels operating in Chinese cities. "We aim to be the leading hotel choice at each destination, embracing Chinese tradition and values to deliver an outstanding experience for both business and leisure travelers, domestically and internationally," said Qian Jin, president of Wanda Hotels & Resorts.