by Cheryl-Anne Sturken | May 21, 2014
Rockville, Md.-based Choice Hotels International will implement a new brand strategy for its Cambria Suite brand, which will include a new design prototype, new logo and a renaming to Cambria Hotels & Suites. The brand's new initiative is a result of its two-pronged strategy to expand in more urban markets and strengthen its appeal to the growing Millennial customer. The new prototype, which is expected to be completed by December of this year, will feature a bar as the focal point of the lobby, and guest rooms with a fresh updated look.