by Michael J. Shapiro | June 05, 2013

 Commune Hotels & Resorts, the hospitality venture that resulted from the merger of Joie de Vivre Hospitality and Thompson Hotels, has unveiled Tommie, the company's first new brand. The value-conscious hotels will be seeking the "youthfully minded global traveler" as a target market. The lifestyle brand will offer "crash pads" at its properties (meeting spaces designed for creative sessions and casual dining), as well as "Reading Rooms" (public lounges that provide games and curated programming). "Tommie is about stripping away the nonessentials to create a functional efficiency," explained Commune co-chair Jason Pomeranc. "Everything is beautiful, but also has a purpose." The first two properties in development will be in New York City: a 250-room hotel on 31st Street and a 329-room hotel in West SoHo, both opening in 2015.