by Cheryl-Anne Sturken | October 01, 2015
Bangkok-based Dusit International has formed a marketing alliance partnership with Japan-based Prince Hotels & Resorts. At a meeting held at the Dusit Thani Bangkok hotel, heads of both hotel companies discussed the ways in which they could grow that alliance. "At the moment, Japan is setting up to become a tourism-oriented nation, and the whole country is aiming to achieve this goal," said Takashi Goto, president of Seibu Holdings, and parent company of Dusit.

Chanin Donavanik, managing director and CEO of Dusit International, said the alliance was an important part of his company's expansion plans. "Japan is an important source market for Dusit, number two across the group," he said "We are confident that together, we can take both brands to greater levels of success, each supporting the other in its home market. We are especially looking forward to jointly promoting the Dusit Thani Guam, our newest hotel, where we expect the majority of our business to come from Japan."

The 419-room Dusit Thani Guam, which debuted this past June, and is the first hotel to be built on Guam Island in more than 15 years, features more than 28,000 square feet of meeting space. It is the latest addition to the Dusit portfolio, which features 26 hotels. The company currently has 50 confirmed projects in its development pipeline for locations including Australia, Bhutan, Shanghai and South Africa. Prince Hotels & Resorts' 50 hotels are in Japan and Hawaii.