European Hotel Industry Posts Mixed Results for April
The European hotel industry posted mixed results in year-over-year metrics last month, according to STR Global. “Western and Eastern Europe both reported negative performance in April, while Northern and Southern Europe both reported positive performance for the month,” said Elizabeth Winkle, managing director of STR Global. “In Eastern Europe, performance was primarily driven by Russia and the political unrest that has had an impact on travel. Slovakia also reported negative performance during April, further impacting Eastern Europe. In Western Europe, Germany and Switzerland’s negative performance was driven by the timing of large events. Munich hosted the triennial event BAUMA, April 15-21, 2013. Switzerland hosted BaselWorld in March 2014. In Southern Europe, countries like Greece, Portugal and Spain are posting double-digit growth in April — all coming off lower year-over-year comparisons from April 2013.” Notable gains were made in Athens, where occupancy rose 17 percent compared with April 2013 numbers, and Lisbon, which posted a 15 percent occupancy gain.