The Spain-based Fiesta Hotel Group has rebranded as the Palladium Hotel Group, a change that reflects the increasing profile of the group's Palladium Hotels & Resorts brand. Fiesta, which was established more than 40 years ago, launched the Palladium brand in 2002. In addition to Palladium Hotels & Resorts and The Royal Suites by Palladium, the group's brands include Fiesta Hotels & Resorts, Ushua√Øa Ibiza Beach Hotel, Ayre Hotels, Sa Talaia Boutique Villa, Mallorca Rocks Hotel and Fresh Hotels & Apartments. The group owns 48 properties in six countries, including Palladium's collection of 15 luxury properties in Mexico, the Dominican Republic, Jamaica, Brazil and Spain. The rebranded website, palladiumhotelgroup.com, will launch in November. The hotel company is not affiliated with Mexico-based Grupo Posadas, which owns the Fiesta Americana and Fiesta Inn brands.