by Sarah J.F. Braley | March 24, 2017
Ground will be broken March 27 on a 350-room Westin property, to be the headquarters hotel for the Irving (Texas) Convention Center (left), a project that has been years in the works. The Westin Irving Convention Center at Las Colinas will feature 16,000 square feet of meeting space, including a 10,000-square-foot ballroom.
 
The $113 million property will be next to the 275,000-square-foot convention center, and on the hotel's other side will be the Music Factory, an entertainment and dining venue opening this fall. The latter will have an 8,000-seat indoor-outdoor amphitheater called The Pavilion, to be operated by Live Nation, as well as a 50,000-square-foot plaza with a stage. The complex also will feature retail and dining space, including a movie theater and more than 20 restaurants.
 
"The hotel will help fuel the growth of our convention business, while simultaneously serving as a tremendous addition to our ever-evolving city," said Irving Mayor Beth Van Duyne.
 
Officials at the Irving Convention and Visitors Bureau look forward to having an extra 350 guest rooms to boost the city's worth to planners. "We know the group market's preference -- and, often times, its requirement -- for an adjacent headquarters hotel, and it has remained a priority for us," said Maura Allen Gast, executive director of the bureau. "The hotel represents the final piece to Irving's vision for a distinctive visitor district. This easily accessed, pedestrian-friendly, 40-acre district will provide a wide range of entertainment and dining options to fill free nights on the convention schedule, as well as an excellent venue for opening- or closing-night events. And, of course, any of the city's individual travelers will enjoy all the district's offerings, as well."
 
Plans call for the construction of an 840-space parking garage to accommodate both hotel and convention center business.
 
"The final piece is nearly here," said Irving City manager Chris Hillman. "With tremendous work and vision, the site will soon become a spectacular reality. In the near future, these centrally located 40 acres will become a high-energy site, full of activity."