by Michael J. Shapiro | October 23, 2013
U.S. hotel demand growth slowed in September, according to STR, posting just a 0.9 percent increase in demand over September 2012. "There is no doubt that slowing group travel has taken its toll on the results during September, which is a historically strong meeting month," noted STR senior vice president Jan Freitag. Group occupancy for the month declined by 1.1 percent, year-over-year, in upper-end hotels, while transient occupancy was up by 1.2 percent. That added up to a slight increase in overall occupancy, a 0.3 percent bump. Average daily rate for the month grew by 3.3 percent, and revenue per available room was up by 3.6 percent. Areas that saw double-digit ADR increases included Oahu, Hawaii, which grew by 13.2 percent, to $203.11; San Francisco/San Mateo, Calif., which was up by 11.8 percent, to $217.62; and Nashville, which increased by 10.7 percent, to $107.08.