by Michael J. Shapiro | June 19, 2013

 Transient travel growth continues to drive both rate and occupancy increases in 2013, according to the May 2013 TravelClick North American Hospitality Review. The report looks at committed occupancy from April 2013 to May 2014 at North American hotels in the TravelClick network. "Group-demand pace for the balance of 2013 has not kept up with last year," noted TravelClick executive vice president Tim Hart, "but transient demand is taking up the slack and driving strong performance heading into the summer months." Compared with this time last year, the group segment is showing increases of 1.7 percent in occupancy and 3.1 percent in average daily rate. Overall, committed occupancy is up by 3.3 percent and rate by 3.6 percent, buoyed by stronger transient numbers. Group business in the second quarter is on a strong track, showing a 3.5 percent bump in average daily rate and 9 percent growth in revenue per available room. In the third quarter, however, the average daily rate for groups is currently 0.3 percent less than the same period last year, and occupancy is nearly flat, with a 0.1 percent increase.