by Michael J. Shapiro | July 02, 2014
Committed group occupancy is up by 3.7 percent year-over-year for the second quarter, according to the June 2014 TravelClick North American Hospitality Review, although rate is basically flat, inching up by 0.3 percent over this time last year. Overall, hotel performance is strong, thanks to a transient travel daily rate increase of 4.7 percent. Committed occupancy across all segments for the second quarter is up by 3.7 percent, with average daily rate posting a 3.4 percent increase. “Compared to this time last year," said John Hach, TravelClick's senior vice president of global product management, "the hotel industry is really feeling the benefits of a stronger economy, and there’s a renewed desire for people to take advantage of the summer weather and travel.” Looking ahead to the third quarter, overall committed occupancy is up by 3.1 percent over the same time last year, and average daily rate is trending 4 percent higher. Group business is helping to drive that, with a 1.3 percent increase in average daily rate and a 2.3 percent increase in committed occupancy. The report looks at group sales commitments and individual reservations in 25 major North American markets for stays booked by June 1 for travel between June 2014 to May 2015.