June 14, 2017
Hard Rock International will open its fourth Florida hotel in Daytona Beach later this year.

The beachfront property will have 200 rooms and 20,000 square feet of indoor and outdoor meeting space, as well as a fitness center, a spa with six treatment rooms, a pool and pool deck with private cabanas, and a music-amenity program with in-room offerings like record players and Fender guitars.

"From the gorgeous beaches to the NASCAR races that draw in hundreds of thousands of people each year, we're thrilled to bring our product to visitors and locals alike in Daytona Beach," said Marco Roca, executive vice president of global hotel development at Hard Rock International.