by Sarah J.F. Braley | October 27, 2010

 With a fashion show and a performance by Seal, Hilton Hotels & Resorts last week launched its new spa concept, Eforea: Spa at Hilton. The event was held at the Hilton Short Hills, N.J., whose facilities have been remodeled in the new style. Eforea treatments take three paths with three different product lines: The Essentials Journey features Kerstin Florian products; the Escape Journey uses Li'Tya products from Australia; and the Men's Journey features goal-driven treatments for men, such as the Signature Body Repair with a heated bamboo massage. The next Eforea will open in November at Hilton on the Park in Melbourne, Australia. More than 80 spas in the Hilton family will be built or converted to the concept, finishing up by 2013.