March 28, 2017
Eighteen months after introducing digital room keys, Hilton Worldwide now offers them at 1,000 properties worldwide, the company announced today.
Introduced in August 2015, Hilton's Digital Key technology allows members of the chain's Hilton Honors loyalty program to use their smartphone as a room key. Here's how it works: Beginning the day before arrival, Hilton Honors members who booked directly with Hilton can select their desired room on their mobile device using digital check-in. When they do, they are asked if they'd like a digital key during their stay. If they answer yes, the key is issued as soon as the guest room is ready on check-in day. Upon arrival at the hotel, guests can bypass the front desk and head straight to their room, pressing the virtual unlock button on the app to open the door.
"Simplicity and consistency in experience is paramount for us," said Hilton Chief Marketing Officer Geraldine Calpin. "Digital Key is just one way we're delivering that -- from Anchorage to Yonkers, you can count on Digital Key supporting your adventure."
The 1,000th Hilton hotel to deploy digital room keys is the Hampton Inn Manhattan Grand Central in New York, which rolled them out at its property today. To date, guests at that and 999 other Hilton hotels have digitally opened more than 6.4 million doors.
"At the beginning of rollout, we could bring Digital Key to 100 properties in six months," said Joshua Sloser, senior vice president of digital at Hilton. "Today, we are able to bring 100 properties live in an average of 24 days. Our team members appreciate how this technology can personalize the guest experience, and they love being part of something that is progressive and game-changing."
Hilton plans to have Digital Key deployed across 2,500 properties by the end of this year, with debuts planned in the United Kingdom, China, Malaysia and New Zealand.