by Michael J. Shapiro | May 03, 2017
Hilton has opened its 100th property in Latin America, the 545-room beachfront Hilton Rio de Janeiro Copacabana. The new hotel, a conversion of the former Windsor Atlantica, occupies an iconic 37-story skyscraper on Copacabana Beach. The building, constructed in 1975, was extensively renovated six years ago by Windsor. It is Hilton's second property in Rio de Janeiro, Brazil's second-largest city.
"The opening of our 100th hotel in Latin America solidifies our commitment to strategically expanding our footprint and introducing our industry-leading brands throughout this promising region," said Ian Carter, Hilton's president of global development, architecture, design and construction.
While hotel construction has slowed in Brazil since the 2014 World Cup and 2016 Olympic Games, the building frenzy has created a situation ripe with conversion opportunities for international lodging companies.
"With more than 70 new projects in our Latin America development pipeline, we are poised to continue our rapid growth and further our mission to be the world's most hospitable company," added Joe Berger, Hilton executive vice president and president of the Americas region. 
Hilton Rio de Janeiro Copacabana not only occupies prime real estate on one of Brazil's most visited beaches, but it's easily accessible from both city airport and is near the financial center and cultural attractions. One of the hotel's two pools offers 360-degree views of the city's most iconic tourist attractions: the statue of Christ the Redeemer and Sugarloaf Mountain, as well as Copacabana Beach. 
The hotel also offers a full-service spa, three bars, two restaurants, and 36 flexible meeting and event spaces for up to 500 attendees. 
Hilton now has more than 17,000 guest rooms across Latin America, with plans to open about 20 more hotels this year in Belize, Brazil, Colombia, Costa Rica, Mexico, Peru and Uruguay. More than half of the 2017 openings are slated for Mexico.