by Michael J. Shapiro | September 07, 2011

A number of hotel companies have announced their participation in the Carbon Measurement Working Group, an initiative coordinated by the International Tourism Partnership and the World Travel & Tourism Council. Among those parties attempting to agree on a standard method of carbon-footprint measurement are Accor, Fairmont Hotels & Resorts, Hilton Worldwide, Hyatt Hotels & Resorts, InterContinental Hotels Group, Marriott International, MGM Resorts International, Movenpick Hotels & Resorts, Premier Inn‚ Whitbread Group, Red Carnation Hotel Collection, Starwood Hotels & Resorts Worldwide and Wyndham Worldwide. By working as one, the group hopes to clear up confusion and create transparency and consistency. "The fact that 12 global companies in the international hotel sector have come together to achieve, for the first time, this degree of consensus on the complex issue of carbon measurement is testament to both the crucial importance of addressing the carbon issue and the success of the ITP and WTTC joint working group through this first phase," said ITP director Stephen Farrant. The group intends to have standards available in time for the 2012 RFP season.