share
by Michael J. Shapiro | May 18, 2011

 The average U.S. hotel saw profits grow by 9.8 percent in 2010, according to a report released by PKF Hospitality Research. While the bottom-line increase doesn't make up for the cumulative 37.9 percent loss U.S. properties suffered in 2008 and 2009, it is a sign the industry is bouncing back. The process is gradual, however, and not evenly distributed across segments. Hotels in the highest rate categories experienced the greatest increases in net operating income, while those in the lowest rate category achieved only minor increases in profit or continued to suffer losses. According to the report, full-service hotels with daily rates of less than $100 saw an average 0.3 percent increase in profit; properties with an ADR exceeding $200, however, enjoyed a 33 percent rise in profit. The complete report can be purchased from PKF Hospitality Research, at pkfc.com/buyannualtrends.