by Allen J. Sheinman | November 06, 2018
The luxurious Hotel Sofia in Barcelona, Spain, will join the Unbound Collection by Hyatt, a global portfolio of independent properties. Owned and managed by the Selenta Group, the 465-room hotel became Barcelona's first five-star property upon opening in 1975. As announced on Monday, a Hyatt affiliate has entered into a franchise agreement with Selenta to allow the Sofia to become a member of the collection.
"Hotel Sofia is an exciting project for Hyatt, as it provides us with entry into a market that is in high demand and strengthens the overall offering of the Unbound Collection by Hyatt brand," said Maria Ashton, development director, Europe, for Hyatt. "The hotel's rich history coupled with contemporary and luxurious design perfectly fits the brand's promise of creating story-worthy and unforgettable experiences."
 
The hotel was named for Princess Sofia of Greece and Denmark, wife to Spain's former King Juan Carlos I, and served as her home when she visited Barcelona. It is in an upscale neighborhood on Avenida Diagonal, one of the main thoroughfares in the heart of town, near Camp Nou stadium. On-site are five restaurants, an elegant Mediterranean-inspired spa, a tropical garden pool and a state-of-the-art fitness center.
 
"We are delighted to work with Hyatt to bring this exclusive and modern hotel as part of the Unbound Collection by Hyatt brand. We expect our presence and reputation in Barcelona and neighboring cities will ensure the Hotel Sofia flourishes under this brand," said Jordi Mestre, executive president of the Selenta Group.
 
The Sofia joins other recent additions to the Unbound Collection by Hyatt, including the newly opened Nish Palas in Istanbul and the iconic Hotel Martinez in Cannes, France. Additional properties expected to open and join the collection in the near future include the Great Scotland Yard Hotel in London, the Párisi Udvar Hotel in Budapest and the Hôtel du Louvre, signaling significant growth for the brand across the region.