by Michael J. Shapiro | December 21, 2017
Hyatt has returned to mainland Spain with the debut of the Hyatt Centric Gran Via Madrid in that nation's capital. The 159-room boutique hotel is situated in a historic, 1920s-era building on Gran Via, a vibrant thoroughfare in the heart of the city. The property is right in the thick of many cultural attractions, close to El Retiro Park, the Prado museum, the Royal Palace, and a wide array of shops and restaurants.
 
The hotel offers 15 suites among its guest rooms, each with city views and spacious furnished terraces. Among the amenities are two restaurants and a rooftop bar that overlooks the city. There is a 24-hour fitness center, as well, and four meeting spaces that total more than 2,100 square feet.
 
The opening marks the latest in Hyatt's expansion of the Centric brand in Europe. On Dec. 15, the Hyatt Centric La Rosiere debuted, the first Centric in France, as well as the first Hyatt ski resort on the Continent. The 69-room property has a slopeside presence at an altitude of more than 6,000 feet in the French Alps. Three dining options are on-site, as well as a spa, an indoor swimming pool and immediate access to ski services.
 
"Since its launch in 2015, the Hyatt Centric brand has proven to be one of the fastest-growing lifestyle brands," said Steve Haggerty, global head of capital strategy and franchising for Hyatt. "The introduction of the Hyatt Centric brand to these European destinations marks a significant milestone for Hyatt, as we continue to increase our brand presence where our guests travel most, and further connect with millennial-minded guests in the upper-upscale lifestyle segment." 
 
The Hyatt Centric brand now has 19 properties open, 13 of which are stateside. In Latin America, the brand has a presence in Guatemala, Chile and Uruguay; and in Europe, the new hotels in Spain and France join the existing Centric property in Istanbul. Future openings include properties in Japan, Qatar, Australia, China, Peru, Barbados and the U.S.