March 02, 2016

Starwood has the Tribute Portfolio, Hilton the Curio Collection, and Marriott the Autograph Collection. Now, Hyatt Hotels Corp. has its own, similar portfolio of independent properties: the Unbound Collection by Hyatt.

Launched Wednesdy, the Unbound Collection by Hyatt will consist of hotels that have their own brand identities, but are nonetheless able to leverage Hyatt's resources for sales, marketing and operations. According to Hyatt, it will be a "portfolio of new and existing upper-upscale and luxury properties that will maintain a distinct character while providing guests and owners Hyatt's award-winning customer loyalty program, robust operational and marketing resources, and trusted, quality brand."

"The Unbound Collection by Hyatt provides us with a myriad of opportunities to grow, not only in new markets, but also in places we know our guests want to go. The collection of properties will allow us to reach the modern traveler who seeks one-of-a-kind experiences, but also wants the reassurance and loyalty program that comes with our brand," Hyatt president and CEO Mark Hoplamazian said in a statement. "What really excites us about the Unbound Collection by Hyatt is that this portfolio provides rich social currency through story-worthy, shareable experiences that guests will take with them long after their stay."

Among the first hotels to join The Unbound Collection by Hyatt are The Driskill Hotel in Austin, Texas; the Hôtel du Louvre in Paris; the Carmelo Resort & Spa in Carmelo, Uruguay; and the Coco Palms Resort in Kauai, HI, which is expected to reopen in spring 2018 following a renovation. According to Hyatt, future hotels in the collection will be equally "story-worthy" due to their unique history, location, amenities, or architecture and design.

Concluded Hoplamazian, "We are committed to creating a portfolio that works for owners and provides them with flexibility, agility, and support, all while accentuating the best of each property and the experiences that make each truly extraordinary."