by Michael J. Shapiro | September 21, 2016
Hyatt will rebrand three of its Hyatt Hotels to its new Centric flag, the lodging company announced. The three properties will be known as Hyatt Centric French Quarter New Orleans, Hyatt Centric Times Square New York and Hyatt Centric Key West Resort & Spa.
"These hotels mark significant momentum for the Hyatt Centric brand as we continue with our expansion plans and enter prime destinations where we know our guests are traveling," said Hyatt's Stephen Haggerty, global head of capital strategy, franchising and select service. The properties were chosen because they offer locally inspired designs in ideal markets in which to grow the upper-upscale lifestyle brand, added Haggerty.

The 254-room Hyatt Centric French Quarter New Orleans was rebranded at the beginning of the month. Next up is the 487-room Hyatt Times Square New York, which will become a Centric in late October, followed by the rebranding of the South Florida waterfront, 118-room Hyatt Key West Resort & Spa in early November. Each property promises a welcoming home base from which to explore the local culture the destination has to offer, a key feature of the Centric brand.

Hyatt, which launched Centric last year, has already opened eight other Centric properties, in Chicago; San Francisco; Park City, Utah; Santa Barbara, Calif.; Long Beach, Calif.; Miami; Houston; and Montevideo, Uruguay. By early 2018, the company intends to debut the brand in Waikiki, Hawaii; Bridgetown, Barbados, and Tokyo.