by Michael J. Shapiro | February 04, 2019
Golden Entertainment, which took ownership of the 2,427-room Stratosphere Casino, Hotel & Tower in late 2017, is rebranding the famed Las Vegas property as the Strat Hotel, Casino and SkyPod. The rebranding efforts kicked off with two commercials that aired during yesterday's Super Bowl broadcast.
The new owners wanted to preserve the iconic quality of the landmark even while embarking on an extensive renovation, explained Steve Arcana, executive vice president and COO of Golden Entertainment. "We have developed a new brand that speaks to the fun and excitement of this grand transformation, and we are thrilled to announce the Strat," he noted in a statement of Friday.
 
The upgrade project, which began in mid-2018, has included the addition of a new Baccarat gaming pit; the remodeling of 311 guest rooms and subsequent rebranding as "Elevate" rooms, with new décor, furniture and amenities; a complete renovation and new menu at the rotating restaurant Top of the World, and the debut of 108 Eats byJames Trees, a 108th-floor restaurant on the Observation Deck.
 
More upgrades will be unveiled this spring, including a restaurant, a lounge, and a race and sports book at the northwest corner of the main casino floor. Also planned for a spring debut are a remodeling of the indoor and outdoor observation decks on the 108th and 109th floors, as well as the unveiling of 108 Drinks, to accompany the recently opened 108 Eats.
 
The new SkyPod monicker refers to all of the uppermost amenities at the Strat, including the 106th-floor Top of the World, 107 SkyLounge, 107th- and 108-floor observation decks, 108 Eats by James Trees, 108 Drinks, and the Sky Jump, Big Shot, Insanity and X-Scream attractions.
 
Golden is also unveiling a new loyalty program, True Rewards, which will soon kick in at the Strat. Shortly thereafter, the program will be rolled out for the company's other casinos and replace the current loyalty program at the more than 60 restaurants and taverns run by Golden, as well as at Smith's and Albertson's stores in Nevada.