by Cheryl-Anne Sturken | June 18, 2014
According to a report by L2, an online business intelligence research company, luxury hotel brands are investing in mobile technology in order to regain sales lost to online travel agencies, which currently garner 64 percent of mobile hotel bookings. The Digital IQ Index: Prestige Hotels, which assessed the digital competence of 66 luxury, upper upscale and upscale hotels, reported that 89 percent are investing in mobile sites, up from 63 percent in 2013. According to the report, 99 percent of consumers are influenced by travel reviews, and 44 percent access reviews via their smartphones.