Mandarin Oriental Hotels Launches Social Platform
Hong Kong-based Mandarin Oriental Hotel Group has launched a new social platform, Fans of MO, where guests can share personal photos and notes about their favorite Mandarin hotel experiences, as well as share those posts via email, Pinterest, Facebook and Twitter. The site, which lets users search by specific interests such as food and wine and spa and wellness, also allows visitors the ability to book a hotel stay directly from its guest-generated content, by clicking on "reserve this experience." "Many of our guests already share their experiences via social media and increasingly use our hashtag, #FanofMO. We are therefore delighted to expand the social content on our website and provide guests with a truly creative way to explore our legendary hotels around the world," said Jill Kluge, group director of brand communications.