by Lisa A. Grimaldi | January 03, 2017

The 726-room Marco Island (Fla.) Marriott Beach Resort, Golf Club & Spa has been rebranded as the JW Marriott Marco Island Beach Resort following an extensive $320 million renovation. The property's conversion kicked off in 2015 with a three-phase makeover, including expanded pool decks, a refurbished lobby, a new porte-cochere and a grand front entrance, along with a transformation of all guest rooms. New culinary offerings come via two new signature restaurants, Ario and Maia, as well as an all-new beachfront tiki bar, Kane.

The final phase of upgrades, to be completed this fall, will add a 94-room, adults-only tower with a rooftop pool, a restaurant, meeting space and a 12,000-square-foot indoor entertainment center. When the work is finished, the resort will have a total of 100,000 square feet of flexible event space and 810 guest rooms and suites.

"This brand conversion brings to fruition years of planning, dedication and hard work, and I could not be more pleased," said Rick Medwedeff, general manager, JW Marriott Marco Island Beach Resort. "As we move forward into the next chapter of our resort's story, we are embracing our celebrated past and welcoming a new level of luxury by joining JW Marriott's global portfolio of exceptional properties."

"JW Marriott Marco Island is an optimal addition to our brand's global portfolio," said Mitzi Gaskins, vice president, luxury brand management, Marriott International. "We look forward to offering guests a distinctive and enriching luxury experience set on three miles of pristine white sand beach on the Gulf of Mexico."