June 08, 2018
A new movie-themed Aloft hotel has opened in Dubai. Located in Deira, Dubai's cultural center, Aloft City Centre Deira is Dubai's third Aloft hotel. Owned and developed by Majid Al Futtaim, a shopping-mall, retail and leisure company, the hotel has 304 guest rooms -- including four cinema-themed suites featuring distinct themes: Bollywood, Hollywood, Agent House and Superheroes. The property also sports an outdoor theater from Majid Al Futtaim's VOX Cinemas.
Other amenities include a bar and lounge with a resident DJ and a terrace with a shisha or hookah, a 24/7 grab-and-go market, a second lounge for socializing, a fitness center and an infinity pool. Two restaurants are on property: One is a "modern Chinese and Asian fusion gastropub and restaurant," and the other serves bowl meals, and offers bowl-sharing for groups.

For meetings, the hotel offers five "Tactic Rooms" -- each of which is equipped with smart boards that sync notes directly to smartphones -- as well as an outdoor event space called the Backyard.

"Aloft continues to redefine the traditional hotel experience in the region and we are delighted to introduce the brand's newest addition in the cultural heart of Dubai," said Alex Kyriakidis, president and managing director of the Middle East and Africa for Marriott. "Aloft City Centre Deira brings a new experience to Deira by delivering an urban-inspired gathering place for tech-savvy Next Gen travelers and local residents."

Added Majid Al Futtain CEO of Hotels Jalil Mekouar, "I'm delighted to introduce the Aloft City Centre Deira, which is our 13th hotel in the region. This is a milestone moment for Majid Al Futtaim as we integrate our VOX Cinemas brand into one of our hotels for the first time. This concept will provide a completely new offering within Dubai's hospitality sector, and will see us create even more authentic and personalized experiences that will delight guests in our home market."