by Sarah J.F. Braley | August 25, 2015
In Myrtle Beach, S.C., a propertywide renovation project will begin in September at the oceanfront Springmaid Beach Resort. When the work is completed, the hotel will be rebranded as a DoubleTree by Hilton.

The main work will include the demolition of the 1950s-era Marlin's cafeteria and the Cypress guest-room building, reducing the number of rooms at the resort to 452. Rising on that site will be a new waterfront registration and lobby area, a new restaurant with an ocean view and outdoor seating, a lobby bar, a snack area and an outdoor entertainment courtyard. The remaining guest rooms, in the Live Oak and Palmetto towers, also will be redone; after the work, they will all feature balconies and 40-inch HD TVs.

The 30-acre resort is on a quarter-mile Atlantic beach at the south end of Myrtle Beach's Ocean Boulevard and is a great spot for surfing. Its Springmaid Pier features fishing and is served by a general store, a tackle shop, and a bar and grill. There are also six pools, an 18-hole miniature golf course, a fitness center and two full-service restaurants. For meetings, the property offers a 35,000-square-foot conference center.