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by Cheryl-Anne Sturken | May 12, 2016
According to India's Business Standard, Chicago-based Preferred Hotels & Resorts has announced plans to expand its partnership with India-based Fortune Hotels, beginning  with the addition of seven new Fortune properties to its portfolio within the first quarter of 2016. Fortune, whose parent company is India's ITC hotel group, first hitched its star to Preferred in 2014, when My Fortune Bangalore and My Fortune Chennai joined the brand. The seven new properties are in key destinations in India, including Ahmedabad, Bengaluru, Chennai, Gurgaon and Mumbai.

According to Saurabh Rai, executive vice president of Preferred Hotels & Resorts, the alliance is pivotal to his company's growth campaign in the Indian market and further cements the brand's ties with Fortune Hotels. "We are pleased to further strengthen our partnership with Fortune Hotels under the umbrella of the ITC's hotel group. The fusion of traditional Indian hospitality and contemporary international standards, along with the brand support from ITC's hotel group, makes Fortune Hotels an ideal fit in our India portfolio," said Rai.

Remarking on the partnership, Suresh Kumar, managing director for Fortune Hotels, said his company "will benefit from Preferred Hotels & Resorts' vast range of business solutions, including access to international business through global preferred partnerships and programs with global TMCs , online distributors and corporate customers. As hotel development continues to expand in India, our aim is to be at the forefront of the industry with effective distribution strategies."

With the seven newly added Fortune properties under its umbrella, Preferred Hotels & Resorts now has a total of 32 member hotels across India, and 650 hotels in 85 countries in all.