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by Michael J. Shapiro | June 01, 2011

 Balanced growth in occupancy and average daily rate could lead to a 7.6 percent increase in revenue per available room for the U.S. hotel industry this year, predicts PricewaterhouseCoopers in its May 2011 edition of Hospitality Directions. The report, released last week, projects RevPAR will rise another 7.0 percent for 2012. While the industry was hit particularly hard by the recession, notes the report, it has recovered on par with the broader tourism and travel industry. Average daily rate growth, however, has lagged. "Despite weaker ADR gains in the first quarter than we had previously anticipated," the report reads, "we believe the outlook for a pricing recovery remains intact." PwC's full report can be downloaded here.