share
by Michael J. Shapiro | September 01, 2010

In its "Hospitality Directions U.S." report for the second quarter, PricewaterhouseCoopers forecasts that hikes in both occupancy and average room rates for the second half of this year will translate to a 4.1 percent year-over-year increase in revenue per available room for 2010. The general optimism of the report shows an even rosier outlook for 2011, calling for a 6.7 percent RevPAR jump. According to the report, while lodging demand fell further and faster than the overall economy at the onset of the recession, the reverse is now happening: Lodging recovery is moving at a faster pace than the overall economy. The report says the luxury segment will lead RevPAR growth in both years, with a 7.7 percent increase this year and an 8.1 percent rise in 2011. The full report can be downloaded here.