by Michael J. Shapiro | July 09, 2014
The Quad Resort & Casino will be rebranded as the Linq Hotel & Casino as of Oct. 30. Caesars Entertainment will take advantage of the property's location next to the newly opened Linq Promenade and High Roller observation wheel to reposition the resort, which only last year was renovated and rebranded, a transformation of the former Imperial Palace. The 2,256-room property will feature a signature lobby bar, new retail outlets and a new pool deck; it will essentially become the host hotel for the Linq Promenade, which includes 12 restaurants, eight bars, 14 shops and two concert venues, in addition to the High Roller. High-speed Wi-Fi will be available throughout the resort, and a touchscreen concierge will allow immediate booking of restaurant and entertainment venues.