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by Michael J. Shapiro | May 09, 2012

 The U.S. hotel industry should enjoy the summer months of June, July and August, according to the latest forecast from STR. Compared with the same months last year, the hotel data company is calling for the average daily rate to rise by 3.9 percent, along with an increase in revenue per available room of 5.7 percent. Occupancy is expected to an increase by a modest 1.8 percent over last summer. The bulk of the increased demand likely will be leisure travelers. "We expect very little contribution to the overall demand numbers from government transient and group travel," noted STR COO Brad Garner. Overall for 2012, STR predicts similar year-over-year increases for occupancy (up 1.5 percent), average daily rate (up 4.0 percent) and RevPAR (up 5.5 percent).