by Michael J. Shapiro | September 09, 2011

The San Francisco/San Mateo metropolitan area is on track to lead the country in average daily rate and revenue per available room growth this year, according to the STR Market Forecast released this week. The report projects the San Francisco market to end the year with an 11.7 percent year-over-year increase in ADR and a RevPAR spike of nearly 18 percent, both impressive indicators of recovery, considering the still somewhat sluggish rate growth on a national level. In terms of occupancy, the forecast names Detroit, and Tampa-St. Petersburg, Fla., as the likely leaders, each with projected growth rates of nearly 8 percent. This week’s report marked the debut of the STR Market Forecast, a collaboration with Tourism Economics, an Oxford Economics Co. See for more information about the new forecasts.