by Michael J. Shapiro | May 07, 2015

Starwood Hotels & Resorts made a series of leadership announcements among its 10 lodging brands on Thursday, capped by a new senior vice president of brands.

"Our brands are the heart and soul of Starwood," said Adam Aron, Starwood's interim CEO. "We are investing in our global brand organization to further invigorate innovation, marketing and guest experience across all of our more than 1,200 Starwood hotels around the world."

Leading the effort is John Peyton, who steps into the new role of senior vice president, brands and shared services. Peyton, a 15-year veteran of Starwood, was most recently leading the global initiatives team. He'll be ensuring the company's brands "remain crisp in the eyes of guests, customers and developers," according to a press release, and will report directly to Aron. The other appointments, who will report to Peyton, include the following:

  • Dave Marr, who most recently led Starwood's six full-service brands in the Americas, has been named global brand leader, Sheraton and Tribute Portfolio. Marr, who recently helped launch the Tribute Portfolio, will lead revitalization efforts for Sheraton.

  • Jim Petrus, a former Starwood executive who has been COO for Trump Hotels Collection for the past nine years, returns to the company as global brand leader, St. Regis. He previously served as senior vice president, operations, for Starwood.

  • Hoyt Harper, a 24-year Starwood veteran who was in charge of Sheraton, is now global brand leader, The Luxury Collection. Harper led the effort to integrate The Luxury Collection into Sheraton's loyalty program in the 1990s.

  • Anthony Ingham, who has held top positions in Starwood's EAME and North America divisions, has been named global brand leader, W Hotels Worldwide. Ingham has lived and worked in Spain, Australia, Belgium, Hong Kong, the U.S. and the U.K.

  • Brian Povinelli will continue in his position as global brand leader, Westin and Le Méridien, and Brian McGuiness will remain global brand leader, specialty select brands.